Description
Yingli Solar vigorously implements the global brand strategy, keeps up with the pattern adjustment and changes of the global market, and has established a high-quality brand image and a complete brand management system with the help of sports marketing strategy.
As the official sponsor of the 2010 FIFA World Cup in South Africa and 2014 FIFA World Cup in Brazil, Yingli Solar has become the first renewable energy enterprise and the first Chinese enterprise in history to sponsor the World Cup. “China” and Chinese characters appeared in the advertisements on the sidelines of the World Cup field for the first time. Chinese brands were displayed on the international arena to promote the concept of clean energy through an international platform
Yingli Solar Products
Module Products
Yingli Solar Products Inpacts
14 million tons of carbon emission reduction
680 million trees planted
850 million incandescent lamps, illuminating for 3 hours a day
Power consumption by 6.6 million household consumers
Yingli Solar Products Target Markets
Russia, United States, Saudi Arabia, India, Pakistan, Indonesia, Thailand, UK, Braizil and more.
